Mistakes are a part of life, they happen and you grow from them. No one is perfect. People might prefer to learn from their experience but if you are shown what to avoid, you are more likely to avoid them.
The first marketing mistake you want to avoid is setting unrealistic goals, not tracking your goals, or not making a documented strategy.
The first marketing mistake you want to avoid pertains to setting goals.
If you don’t set goals, you can’t measure your success. If you always set unrealistic goals you will always fall short. You will never know here you stand if you don’t track your goals. And if you don’t document your marketing strategy, how are you going to make sure everyone is on the same page? Digital marketing is always changing and developing. Having something to look back on and make changed to will help keep you and your peers on track.
It seems pretty obvious but it often gets overlooked and forgotten. Start by making smart goals (specific, measurable, attainable, relevant, and time-based).
Another marketing mistake to avoid is not targeting the right audience and or not listening to your correct target audience.
This also means not everyone is your target market, do not target everyone. Going after a too broad of an audience will not allow you communicate with the people who actually want that you have to offer. By getting specific with your audience, only a percentage of these people will “fit the mould” fully which will make them feel valued.
It is also important to listen to your target audience. People know what they want and if they like your company and your brand, they will want to keep buying from you. Listening to your audience will help you gather more information on their wants and needs, as well as gain feedback on your offerings.
The third mistake to avoid is not using SEO.
Search engine optimization is important because it affects how customers find your business. Without SEO your website(s) might not be easily found by your customers. You want your website to be on the first page when someone looks for something online. But, if you are not making strides to research what your target audience is searching or keywords they are using, you will not be able to use this information. And you might not be as findable as your competitors.
There is a good chance your target audience is on social media. Are you? people want to follow and support brands that they like, as well as discover new ones. Social media is great because it gives your business a place to interact with and learn more about your audience. Your audience might also be using social media to talk about your products. This will help your audience build trust with your brand and allow you to reach new audiences.
The last marketing mistake to avoid is neglecting website design.
If your website is difficult to navigate, people won’t be as inclined to spend time or money there. It’s that simple. If users can find their way around your website and you provide useful information, people will spend more time there. Having an easy to navigate website will give you more opportunities to gather information from customers. They will also make more purchases and have more of a reason to return to your website.
At the end of the day no one wants to make mistakes. But it’s human nature to mess up. Being aware of some of the issues people make in digital marketing will allow you to be more aware of them. And help you avoid these same mistakes in your own marketing efforts.