Search Engine Optimisation

SEO (Search Engine Optimisation) is the process of improving your website so it ranks higher in search engine results like Google. When your site ranks well for relevant searches, you get more visibility, more traffic and more enquiries - without paying for every click. It's one of the most cost-effective long-term marketing strategies for any business.

SEO is a long-term strategy, not a quick fix. Most businesses start to see measurable improvements within 3-6 months, with stronger results building over 6-12 months. The timeline depends on your industry, competition, current website health and how aggressively we pursue your strategy. We'll always be upfront about realistic expectations.

Google Ads (PPC) puts you at the top of search results instantly, but you pay for every click. SEO builds your organic rankings over time, so you earn traffic without ongoing ad spend. Both have their place - we often recommend a combined approach for maximum visibility.

Sometimes, yes. If your site has technical issues, poor structure or thin content, we'll need to address those to give SEO the best chance of success. We'll audit your site first and explain exactly what needs to change and why - no unnecessary work, just what matters.

We track keyword rankings, organic traffic, click-through rates, conversions and overall visibility. You'll receive regular reports showing exactly how your site is performing, what's improved and where we're focusing next.

No - and any agency that does is misleading you. Google's algorithm considers hundreds of factors, and no one can guarantee specific positions. What we can promise is a strategic, consistent approach based on best practices, with transparent reporting and continuous improvement.

It depends on what your business needs. Our SEO work can include technical audits, on-page optimisation, content creation, keyword research, local SEO, backlink outreach and ongoing monitoring. We'll recommend a package based on your goals, competition and budget.

Yes. If you just want to know where you stand, we offer standalone SEO audits that review your technical setup, content, keywords and backlink profile. You'll get a clear report with prioritised recommendations - whether you work with us to implement them or not.

It varies depending on scope, competition and how much support you need. We offer flexible packages starting from monthly retainers for ongoing SEO management, as well as one-off projects like audits or content creation. We'll always be clear on costs upfront before any work begins.

Local SEO focuses on helping your business appear in location-based searches, like "marketing agency in Norwich" or "plumber near me." It includes optimising your Google Business Profile, building local citations, managing reviews and creating location-specific content. If you serve customers in a specific area rather than nationally, local SEO is essential for getting found by the right people.