SEO services built around
the searches that bring in work.
Technical fixes, content, local search and earned links, planned a quarter at a time and reported in enquiries from organic search, not rankings alone.
A buyer who searches for what you do is shown three kinds of result that nobody pays to appear in: the pages Google trusts, the businesses on its map, and the sources an AI answer cites. SEO is the work of making your business one of them, for the searches that lead to work, and keeping it there.
SEO is one of the four Digital services, and reports into the same monthly figures as paid search and paid social. The work is planned and run from our Norwich office, for businesses in Norfolk and right across the UK.
Where the work goes deeper.
Every SEO plan draws on all three, in different measure: a business that sells to its own area leans on local search, a site with thousands of pages on technical work.
- Local SEOYour Google Business Profile, reviews, local pages and listings, so the business appears on the map for the searches made near you.Where it showsGoogle Maps and the local results on Google Search.
- Technical SEOCrawling, indexing, speed, structured data and redirects, so Google can find, read and rank every page that matters.What it is checked againstGoogle Search Console and the three Core Web Vitals.
- AI Search OptimisationThe business made clear, consistent and easy to cite, for the AI answers buyers now read before they click.Where it showsGoogle’s AI Overviews and AI Mode, ChatGPT search, Perplexity and Microsoft Copilot.
Every search, given one page.
Before any page is changed, we list the searches your buyers use and sort them by what they lead to: a call, a quote, a sale, or nothing. Each search that leads to work is given one page on your site to rank for it, so your own pages stop competing with each other.
Positions are tracked against the enquiries each page brings in. A search that ranks and brings in nothing moves down the list.
What SEO services cover.
The plan sets out which parts your site needs, in the order they will make the most difference.
Keyword research
The searches your buyers actually use, what each one is worth to the business, and who ranks for them today.
Technical audit and fixes
Crawling, indexing, speed and structure checked in Google Search Console, and fixed in order of what each problem costs you.
On-page optimisation
Titles, headings, copy and internal links on each page, written for the search it is meant to rank for.
Content
New pages and articles that answer the questions buyers ask before they enquire, written in your voice.
Local search
Your Google Business Profile, reviews and local pages, so the business appears on the map for searches made nearby.
Links and digital PR
Links earned from the sites your buyers read: trade press, local news, suppliers and partners. None are bought.
AI search
Pages written and structured so that AI Overviews, ChatGPT and Perplexity can find, understand and quote them.
Tracking and reporting
Enquiries from organic search recorded in Google Analytics 4, and reported each month alongside the positions.
The monthly report, in enquiries.
Written for the person who signs off the budget. Positions are in it, because they explain what happened. They are not the measure of whether it worked.
- Organic enquiriesForms, calls and emails from people who found you through search, by page and by service.
- Search positionsWhere each mapped search ranks, against last month and against the competitors you name.
- Pages that brought workThe pages each enquiry started on, so next month’s content follows what is already working.
- Business Profile actionsCalls, direction requests and website visits from your listing on Google Maps and Search.
- Next month’s prioritiesThe pages, searches and fixes planned next, and why each one was chosen.
The order the work is done in.
SEO takes longer to show than paid search. This is what happens, and when, from the day the work begins.
Tell us where you’re goingAudit.
Month one.
We crawl the site, read its Search Console history, research the searches your buyers use, and map each one to a page.
You receive a written plan with the priorities in order, and the reasoning behind them.
Fix.
Months two and three.
The technical issues holding pages back are fixed, key pages are rewritten for their searches, and your Google Business Profile is completed.
Nothing on your site changes until you have approved it.
Build.
Month four onwards.
New content and earned links are added each month, following the searches and pages already bringing in enquiries.
Each monthly report shows what organic search brought in.
Review.
Each quarter.
The plan is reviewed against your goals: which services to push, which searches to add, and where the effort goes next.
Effort moves to whatever is bringing in work.
SEO, in practice.
All Projects
Questions about SEO.
What do your SEO services include?
Keyword research, a technical audit and fixes, on-page optimisation, content, local search and your Google Business Profile, earned links, and a monthly report in enquiries. The plan sets out which parts your site needs, and in what order.
How soon will SEO make a difference?
Technical fixes and rewritten pages can move positions within a few weeks. New content and links usually take three to six months to show in enquiries, and longer in crowded markets. The plan states what to expect, and when.
Can you guarantee a first-page ranking?
No. Google’s own guidance is that no one can guarantee a top ranking, and it warns against anyone who claims to. What we commit to is the work in the plan, done each month, and a report that shows what it brought in.
Should we invest in SEO or Google Ads first?
Often both, for different reasons. Google Ads brings enquiries within weeks and shows which searches turn into work. SEO takes longer, then keeps bringing in enquiries without a cost for each click. What one learns, the other uses.
Will our website need changing?
Usually some of it. Most sites need technical fixes and key pages rewritten for the searches they should rank for. If a site cannot be fixed economically we will say so, and we can rebuild it in Webflow, Shopify or Wix Studio.
How do you build links?
We earn them, from trade press, local news, suppliers, partners and the organisations you already work with. We never buy links. Google’s spam policies prohibit it, and a site caught doing it can lose its rankings.
Do you work with businesses outside Norfolk?
Yes. The team works from our office in Norwich, and handles SEO for businesses in Norfolk and across the UK. Local search is planned around wherever your buyers are, whether that is one county or several cities.
Who owns the content and the accounts?
You do. The pages and articles we write are yours, and your Search Console, Google Analytics and Business Profile stay in your name, with us given access to manage them.
How is it priced?
Every engagement has a defined scope and a stated fee, agreed in writing before any work begins. Tell us where you’re going and we’ll tell you what it would involve.
Ready to talk about your next stage of growth?
Tell us where you’re going. We’ll tell you, candidly, whether we’re the right agency to take you there.
Prefer to speak to someone? 01603 369929
Thank you. Your enquiry has reached us.
We’ll reply in writing, during business hours.
Something went wrong sending your enquiry. Please call 01603 369929 or email hello@pollard-media.co.uk.