Next week, Pollard Media will be on the ground at Aero Friedrichshafen, Europe's leading trade show for general aviation. The event runs from 22nd to 25th April at Messe Friedrichshafen in Germany, bringing together over 750 exhibitors and 30,000+ attendees from across the global aviation industry. Aviation is a sector we genuinely enjoy working in. It's technical, it's niche, and the businesses within it need marketing that understands the audience, not just the algorithms.

It's not every day you get the chance to put your name behind something that genuinely matters to the region you work in. So when the opportunity came up to sponsor the Excellence in Performance category at the inaugural East Anglian Marketing Awards, it was a pretty easy yes. What Are the East Anglian Marketing Awards? The East Anglian Marketing Awards (EAMAs) are a brand new, non-profit awards programme celebrating the best marketing work across Norfolk, Suffolk, Cambridges

Creating engaging content is vital for any business aiming to capture its audience's attention. It’s not just about grabbing attention; it’s about holding it. In today’s digital world, content is king. However, not all content is created equal. Engaging content can set your business apart from the competition.