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Insights, News & More
Marketing insights, tips and updates from our Norwich-based team.
Meta's New Location Fees: What UK Businesses Need to Know
If your business runs ads on Facebook, Instagram or WhatsApp, your costs are about to go up – quietly, and in a way that won't show up where you'd expect to see it. From 1st July 2026, Meta is introducing a new "location fee" on advertising delivered to UK audiences. The headline number is small: 2%. But the way it's applied has real consequences for your budgeting, reporting, and judgment about whether your campaigns are actually working. Here's what's changing and what to d
Jun 18
Does Your Website Need a Redesign? 7 Signs It's Quietly Costing You Customers
A failing website usually doesn't make a scene. It won't crash or show an error. Instead, it quietly underperforms: you miss out on enquiries, visitors leave before reaching your contact page, or a potential customer picks a more polished competitor. You never see the customers you lose, which is why an outdated website is so risky. For an established business, the question is almost never "Do we have a website?" You already do. The real question is whether your website is he
Jun 15
How to Choose the Right Marketing Agency: A Buyer's Guide
Choosing a digital agency seems straightforward until you actually start the process. Every agency's website promises the same things: "results-driven," "your trusted partner," "award-winning." After a while, all the pitches sound alike. If you pick the wrong one, the real cost isn't just the fee. You could lose a year, see your pipeline stall, and risk the credibility you worked hard to build with your board. If you lead marketing for an established business, price isn't alw
Jun 12
We're Heading to Aero Friedrichshafen 2026
Next week, Pollard Media will be on the ground at Aero Friedrichshafen, Europe's leading trade show for general aviation. The event runs from 22nd to 25th April at Messe Friedrichshafen in Germany, bringing together over 750 exhibitors and 30,000+ attendees from across the global aviation industry. Aviation is a sector we genuinely enjoy working in. It's technical, it's niche, and the businesses within it need marketing that understands the audience, not just the algorithms.
Apr 14
We're Sponsoring the East Anglian Marketing Awards
It's not every day you get the chance to put your name behind something that genuinely matters to the region you work in. So when the opportunity came up to sponsor the Excellence in Performance category at the inaugural East Anglian Marketing Awards, it was a pretty easy yes. What Are the East Anglian Marketing Awards? The East Anglian Marketing Awards (EAMAs) are a brand new, non-profit awards programme celebrating the best marketing work across Norfolk, Suffolk, Cambridges
Apr 14
Creating Engaging Content: A Guide for Businesses
Creating engaging content is vital for any business aiming to capture its audience's attention. It’s not just about grabbing attention; it’s about holding it. In today’s digital world, content is king. However, not all content is created equal. Engaging content can set your business apart from the competition.
Jan 1
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