Marketing Strategy
A clear, actionable plan to grow your brand with confidence.
If your marketing feels scattered, inconsistent or just... stuck - you’re not alone.
Most businesses don’t need more tools, platforms or posts. They need a plan.
That’s what a marketing strategy is for!
We’ll help you figure out what’s working, what’s not, and where to focus next, with a clear, practical strategy built around your goals, your customers, and your strengths.
Why Strategy Matters.
When your business doesn’t have a clear marketing strategy, every new trend feels like something you should be doing.
But reacting without direction can waste time, budget, and energy.
Our process gives you clarity, so every post, campaign, and piece of content has a clear purpose, backed by insight.
Our Approach
Firstly, rest assured that we don’t do templates or jargon.
Your business is unique, and naturally, your strategy should be too.
We spend time getting under the skin of your brand, your goals, and your market before crafting a tailored plan built around what actually works, not just what’s trendy.
We want to learn about your business, how you do things, why you do things differently to your competitors.
We promise to invest valuable time with you, preferably in-person, to really get to grips with your business, so in turn we can craft a strategy that is bespoke to your business.
What We Offer
Marketing Strategy
A complete, bespoke strategy to give your marketing focus and direction.
Ideal if you’re launching something new, looking to grow, or want to bring all your channels into alignment.
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Full marketing strategy build
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Audience insight and positioning
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Channel recommendations (social, web, email, ads)
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Messaging frameworks and content themes
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90-day actionable plan with KPIs
Marketing Consultancy
Need a sounding board or expert input without the cost of implementation?
Our consultancy sessions give you focused, practical advice to move your marketing forward.
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One-off or ongoing consultancy sessions
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Support with planning, reviewing or unblocking
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Honest, strategic input – no fluff or overcomplication
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Ideal for business owners, in-house marketers, and small teams
Strategy Workshops
Engaging sessions to help you and your team gain clarity, solve problems, or co-create a plan.
Available remotely or in person (Norfolk & Suffolk-based or by arrangement).
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Half-day or full-day strategy workshops
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Structured, productive and collaborative
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Useful for brand planning, campaign prep or alignment
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Includes follow-up summary and actionable next steps
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Why should I choose Shopify?Shopify is one of the world’s leading ecommerce platforms – and for good reason. Whether you're just starting out or scaling fast, it's designed to make selling online as smooth, secure, and scalable as possible. Here's why we recommend it: User-friendly – Easily manage products, orders, and customers without needing a developer on standby. Fast & secure – Lightning-fast load speeds, built-in SSL, and world-class hosting as standard. Mobile-first – Your store looks great and works seamlessly on all devices, right out of the box. Scalable – From a single product to thousands, Shopify grows with your business. App ecosystem – Thousands of apps to extend your store’s functionality, from subscriptions to loyalty programmes. Built-in SEO & marketing tools – Rank higher, drive traffic, and convert more visitors. 24/7 support – Shopify’s platform support is always on – and we’re here when you need a more personal touch.
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What are the benefits of using Shopify?Whether you’re launching your first online store or scaling a fast-growing brand, Shopify gives you the tools to build, manage and grow with confidence. 1. Easy to Use Shopify’s dashboard is clean, simple and intuitive – making it easy to manage products, orders, customers, and content without needing a developer. 2. Fast & Reliable Hosting Built-in hosting means you don’t need to worry about speed, uptime, or security. Shopify handles it all – and your store loads fast, globally. 3. Mobile-Optimised Every Shopify theme is responsive by default, giving customers a smooth shopping experience on mobile, tablet, or desktop. 4. Scalable for Growth Shopify works for businesses of all sizes – from startups to multi-million-pound brands. And if you’re growing fast, Shopify Plus adds even more enterprise-grade tools. 5. Built-in SEO & Marketing Tools From meta titles to structured data, Shopify makes SEO simple – and integrates easily with marketing tools like Google, Facebook, TikTok, Klaviyo and more. 6. Secure & PCI Compliant Shopify takes care of security, including SSL and PCI compliance, so you can safely take payments and protect customer data. 7. Massive App Ecosystem Thousands of apps are available to extend your store’s functionality – whether you want subscriptions, bundles, reviews, loyalty programmes, or something custom. 8. Multi-Channel Selling Sell through your website, social media (Instagram, TikTok, Facebook), marketplaces (like Amazon), and even in-person with Shopify POS. 9. Reliable 24/7 Support Shopify offers round-the-clock support. And when you work with us, you’ve got a dedicated partner on hand too.
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Do I need to already have a Shopify store to work with Pollard Media?Not at all. We work with businesses at all stages – from first-time store launches to established Shopify brands looking to upgrade, refresh, or optimise.
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Can you help migrate my site to Shopify?Yes. We handle full migrations from platforms like WooCommerce, Magento, Squarespace, Wix and more – including products, customers, content, SEO redirects and all the technical bits.
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How much does a Shopify build cost?It depends on the size, complexity and features of your store. We’ll always give you a clear, fixed price up front – no guesswork, no hidden fees. Want a ballpark? Let’s talk.
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Does Pollard Media offer ongoing support after launch?Yes – Pollard Media offers flexible Shopify support plans or on-demand help, depending on what works best for you. Think of us as your on-call Shopify team.
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Can you help improve my existing Shopify store?Absolutely. Whether it’s a full redesign or small changes to speed, UX, layout or functionality, we can help make your store work harder.
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Can you work with my existing designer or team?Definitely. We’re happy to collaborate with your team, whether you’ve got in-house designers, marketing staff or other devs involved.
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Are you a Shopify Partner?Yes – Pollard Media is an official Shopify Partner, which means we’re trusted by Shopify to deliver high-quality design, development and support services.
Ready to get started?
We can't wait to meet you!
Let's have a chat over a coffee (or tea!) to see how we can help you.
There's no obligation or pressure - we guaran-tea! ☕️ 😊