Google Ads (PPC)
Data-driven PPC campaigns that drive real growth.
Google Ads can do amazing things for your business, but only when they’re done right.
At Pollard Media, we create and manage Google Ads campaigns that are focused on outcomes, not just impressions.
Whether you want to generate more leads, get phone calls, or drive local visits, we help you reach the right people at the right time - with ads that actually convert.
What We Do
Google Search Ads
Be seen when it matters most - when people are actively searching.
Google Search Ads are the ones that appear right at the top of the results page – above organic listings, maps, and usually everything else. They’re ideal if you want to drive high-intent traffic to your website or landing page.
We research exactly what your audience is searching for and build campaigns around keywords that convert – not just keywords that get clicks.
We focus on:
-
In-depth keyword research
-
Targeted ad copywriting
-
Geo-targeting (local, national or niche areas)
-
Landing page alignment
-
Ongoing optimisation and performance reviews
Google Local Service Ads
More phone calls. Less scrolling.
Local Service Ads are perfect for service-based businesses. Think trades, estate agents, legal professionals, or anyone wanting direct calls and enquiries from local customers.
We’ll set up, optimise and manage your Local Ads so that you only pay for real leads and not vanity clicks.
We'll take care of:
-
Local Services account setup + verification
-
Location and service targeting
-
Lead tracking and call reporting
-
Google Business Profile optimisation
-
Ad performance reviews and refinement
Google Shopping Ads
Sell more products with visual, product-led ads tailored to the e-commerce industry.
Google Shopping Ads put your products directly in front of buyers, complete with image, price and info, at the exact moment they’re searching.
We help e-commerce brands get their product feed in shape, connect it to Google Merchant Centre, and build Shopping campaigns that are tailored to their business and built to scale.
We'll take care of:
-
Merchant Centre + product feed setup
-
Shopping feed clean-up + optimisation
-
Campaign structuring (by product, brand, margin, etc.)
-
Smart Shopping or Performance Max setup
-
Conversion tracking + data analysis
Campaign Audits + Fixes
Already running Google Ads but not seeing results? Let’s fix that.
Sometimes it’s not the platform; it’s the setup.
If your campaigns are underperforming, we’ll audit your account, highlight what’s working (and what’s not), and implement fixes that make a difference.
What we'll review and improve:
-
Campaign and keyword structure
-
Targeting settings and bidding strategies
-
Ad quality, extensions, and landing page relevance
-
Budget efficiency + wasted spend
-
Conversion tracking setup and accuracy
Relax, You're In Safe Hands!
Pollard Media are certified Google Partners.
Being a Google Partner means that we are recognised for maximising campaign success for our clients, driving client growth by maintaining clients’ campaigns and demonstrating Google Ads skills and expertise with certifications.
-
Why should I choose Shopify?Shopify is one of the world’s leading ecommerce platforms – and for good reason. Whether you're just starting out or scaling fast, it's designed to make selling online as smooth, secure, and scalable as possible. Here's why we recommend it: User-friendly – Easily manage products, orders, and customers without needing a developer on standby. Fast & secure – Lightning-fast load speeds, built-in SSL, and world-class hosting as standard. Mobile-first – Your store looks great and works seamlessly on all devices, right out of the box. Scalable – From a single product to thousands, Shopify grows with your business. App ecosystem – Thousands of apps to extend your store’s functionality, from subscriptions to loyalty programmes. Built-in SEO & marketing tools – Rank higher, drive traffic, and convert more visitors. 24/7 support – Shopify’s platform support is always on – and we’re here when you need a more personal touch.
-
What are the benefits of using Shopify?Whether you’re launching your first online store or scaling a fast-growing brand, Shopify gives you the tools to build, manage and grow with confidence. 1. Easy to Use Shopify’s dashboard is clean, simple and intuitive – making it easy to manage products, orders, customers, and content without needing a developer. 2. Fast & Reliable Hosting Built-in hosting means you don’t need to worry about speed, uptime, or security. Shopify handles it all – and your store loads fast, globally. 3. Mobile-Optimised Every Shopify theme is responsive by default, giving customers a smooth shopping experience on mobile, tablet, or desktop. 4. Scalable for Growth Shopify works for businesses of all sizes – from startups to multi-million-pound brands. And if you’re growing fast, Shopify Plus adds even more enterprise-grade tools. 5. Built-in SEO & Marketing Tools From meta titles to structured data, Shopify makes SEO simple – and integrates easily with marketing tools like Google, Facebook, TikTok, Klaviyo and more. 6. Secure & PCI Compliant Shopify takes care of security, including SSL and PCI compliance, so you can safely take payments and protect customer data. 7. Massive App Ecosystem Thousands of apps are available to extend your store’s functionality – whether you want subscriptions, bundles, reviews, loyalty programmes, or something custom. 8. Multi-Channel Selling Sell through your website, social media (Instagram, TikTok, Facebook), marketplaces (like Amazon), and even in-person with Shopify POS. 9. Reliable 24/7 Support Shopify offers round-the-clock support. And when you work with us, you’ve got a dedicated partner on hand too.
-
Do I need to already have a Shopify store to work with Pollard Media?Not at all. We work with businesses at all stages – from first-time store launches to established Shopify brands looking to upgrade, refresh, or optimise.
-
Can you help migrate my site to Shopify?Yes. We handle full migrations from platforms like WooCommerce, Magento, Squarespace, Wix and more – including products, customers, content, SEO redirects and all the technical bits.
-
How much does a Shopify build cost?It depends on the size, complexity and features of your store. We’ll always give you a clear, fixed price up front – no guesswork, no hidden fees. Want a ballpark? Let’s talk.
-
Does Pollard Media offer ongoing support after launch?Yes – Pollard Media offers flexible Shopify support plans or on-demand help, depending on what works best for you. Think of us as your on-call Shopify team.
-
Can you help improve my existing Shopify store?Absolutely. Whether it’s a full redesign or small changes to speed, UX, layout or functionality, we can help make your store work harder.
-
Can you work with my existing designer or team?Definitely. We’re happy to collaborate with your team, whether you’ve got in-house designers, marketing staff or other devs involved.
-
Are you a Shopify Partner?Yes – Pollard Media is an official Shopify Partner, which means we’re trusted by Shopify to deliver high-quality design, development and support services.
Ready to get started?
We can't wait to meet you!
Let's have a chat over a coffee (or tea!) to see how we can help you.
There's no obligation or pressure - we guaran-tea! ☕️ 😊