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Smart, targeted Google Ads that bring in real results - not just clicks.
Google Ads can do amazing things for your business, but only when they’re done right.
At Pollard Media, we create and manage Google Ads campaigns that are focused on outcomes, not just impressions.
If you want to get more leads, purchases, phone calls or local visits, we can help. We reach the right people at the right time with ads that work.
What We Do
Google Search Ads
Google Search Ads show up at the top of the results page, above organic listings, maps and everything else.
They're perfect for capturing high-intent traffic – people actively searching for what you offer.
We research what your audience is searching for and build campaigns around keywords that convert, not just ones that get clicks.
Google Local Service Ads
Ideal for service-based businesses; trades, estate agents, solicitors, accountants and anyone who wants direct calls from local customers.
Local Service Ads appear right at the top of search results with a Google Guaranteed or Google Screened badge.
You only pay for real leads, not clicks. We'll get you set up, verified and optimised.
Google Shopping Ads
Sell more products with visual, product-led ads that appear when people are ready to buy.
Google Shopping Ads show your image, price and product info at the exact moment someone's searching.
We help e-commerce brands optimise their product feed, connect it to Google Merchant Centre and build campaigns that scale sustainably.
Google Display Ads
Get your brand in front of people while they browse.
Display Ads appear across millions of websites, apps and YouTube - great for building awareness, staying top of mind and reaching audiences who haven't searched for you yet.
We design eye-catching creatives and target the right placements to make your budget work harder.
YouTube Ads
Video advertising on the world's second-largest search engine.
Whether it's skippable ads, bumper ads or in-feed placements, we create YouTube campaigns that build brand awareness, drive traffic and generate action.
Perfect if you've got video content or we can help you create it with our content creation service.
Performance Max
Google's AI-powered campaign type that runs across Search, Display, YouTube, Gmail, Maps and Discovery - all in one.
Performance Max uses machine learning to find customers wherever they are.
We set it up properly, feed it the right data and keep it optimised so you get the best results without wasted spend.
Remarketing & Retargeting
Most people don't convert on their first visit.
Remarketing lets you stay in front of people who've already shown interest - visited your site, added to cart, watched a video - and bring them back when they're ready.
We build smart remarketing audiences and create ads that convert the second (or third) time around.
Conversion Tracking Set-Up
Ads are only as good as your tracking. If you don't know what's driving results, you're flying blind.
We set up proper conversion tracking so you can see exactly what's generating leads, sales, calls and enquiries.
Whether it's through Google Tag Manager, native Google Ads tracking or integration with your CRM, you'll know what's working and what's not.
Analytics Set-Up
Get the full picture of how people find and use your website.
We set up Google Analytics 4 properly - goals, events, audiences, e-commerce tracking, the lot - so that you have clear, reliable data to make smarter decisions.
No more guessing, no more messy dashboards. Just the insights you actually need.
Google Ads Audits
Already running Google Ads but not seeing results?
We'll audit your account and tell you exactly what's working, what's not and what to fix.
No jargon, no fluff - just clear, honest recommendations you can act on. Whether you want us to make the changes or hand it back to your team, you'll know where you stand.
Landing Page Creation
Your ads are only half the battle.
If your landing page isn't built to convert, you could be wasting money.
We design high-performing landing pages on your website that match your ads, improve your Quality Score, reduce cost per click and turn more visitors into customers.
Account Takeovers
Unhappy with your current agency or struggling to manage things in-house?
We can take over your existing Google Ads account, review what's been done and get it performing properly.
We'll keep what's working and fix what isn't - no starting from scratch unless it's needed.
How We Work
Discovery & Goals.
We start by understanding your business, your audience and what success looks like for you.
More leads? More sales? More calls?
We'll get clear on your goals so every decision we make is focused on what actually matters.
Account Audit.
If you've already got campaigns running, we'll audit what's there - what's working, what's wasting money and what's missing.
If you're starting fresh, we'll research your market, competitors and keywords to build from solid foundations.
Campaign Build.
We set up your campaigns properly from the start - account structure, targeting, keywords, ad copy, extensions, conversion tracking, the lot.
No shortcuts, no templates. Everything is tailored to your business and built to perform.
Launch & Monitor.
Once we're live, we watch things closely.
We monitor performance daily, catch issues early and make sure your budget is being spent where it counts.
You won't be left wondering what's happening - we're on it.
Optimise & Improve.
Google Ads isn't set-and-forget.
We continuously test, tweak and refine - ad copy, keywords, bids, audiences and landing pages to keep improving results.
What works today might not work next month and we stay ahead of it.
24/7 Reporting: Your Client Analytics Dashboard.
You don't have to wait for a report to see how things are going.
You'll have access to your own live dashboard where you can check performance anytime - clicks, conversions, spend, cost per lead, whatever matters to you.
Real-time data, always available, no need to chase us for updates or sift through paper reports.
Single Sector Area Promise
We won't work with your direct competitors. It's that simple.
When you work with us, you're the only business in your sector and area that we'll manage Google Ads for.
No conflicts of interest, no shared strategies, no wondering if we're helping someone else outbid you. Your success gets our full focus.
Maximise Your Google Ads Performance with a Google Partner Who’s Invested in Your Success.
We're proud to hold Google Partner status.
Being a Google Partner means that we are recognised for maximising campaign success for our clients, driving client growth by effectively maintaining their campaigns and demonstrating Google Ads skills and expertise with certifications.
Frequently Asked Questions
Have Questions? We Have The Answers:
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