Google Ads (PPC)
Data-driven PPC campaigns that drive real growth.
Google Ads can do amazing things for your business, but only when they’re done right.
At Pollard Media, we create and manage Google Ads campaigns that are focused on outcomes, not just impressions.
If you want to get more leads, purchases, phone calls, or local visits, we can help. We reach the right people at the right time with ads that work.
What We Do
Google Search Ads
Be seen when it matters most - when people are actively searching.
Google Search Ads show up at the top of the results page. They appear above organic listings, maps, and other results.
These ads are great for bringing high-intent traffic to your website or landing page.
We find out what your audience is searching for. Then, we create campaigns based on keywords that convert, not just those that get clicks.
We focus on:
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In-depth keyword research
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Targeted ad copywriting
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Geo-targeting (local, national or niche areas)
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Landing page alignment
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Ongoing optimisation and performance reviews
Google Local Service Ads
More phone calls. Less scrolling.
Google Local Service Ads are great for service-based businesses. This includes trades, estate agents, legal professionals, and others who want direct calls from local customers.
We will set up, optimise, and manage your Google Local Ads. You will only pay for real leads, not just clicks.
We'll take care of:
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Local Services account setup + verification
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Location and service targeting
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Lead tracking and call reporting
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Google Business Profile optimisation
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Ad performance reviews and refinement
Google Shopping Ads
Sell more products with visual, product-led ads tailored to the e-commerce industry.
Google Shopping Ads put your products directly in front of buyers, complete with image, price and info, at the exact moment they’re searching.
We help e-commerce brands optimise their product feed. We connect it to Google Merchant Centre. We also create Google Shopping campaigns that fit their business, which are built to scale sustainably.
We'll take care of:
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Merchant Centre + product feed setup
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Shopping feed clean-up and optimisation
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Campaign structuring (by product, brand, margin, etc.)
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Smart Shopping or Performance Max setup
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Conversion tracking and data analysis
Campaign Audits + Fixes
Already running Google Ads but not seeing results? Let’s fix that.
Sometimes it’s not just the platform; it’s how you set it up.
If your campaigns are not doing well, we can audit your Google Ads account to find out what's working and what's not. Then, we will report back to you and make changes that really help.
What we'll review and improve:
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Campaign and keyword structure
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Targeting settings and bidding strategies
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Ad quality, extensions, and landing page relevance
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Budget efficiency and wasted spend
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Conversion tracking setup and accuracy
Relax, You're In Safe Hands!
Pollard Media are certified Google Partners.
Being a Google Partner means that we are recognised for maximising campaign success for our clients, driving client growth by maintaining clients’ campaigns and demonstrating Google Ads skills and expertise with certifications.
Frequently Asked Questions
Ready to get started?
We can't wait to meet you!
Let's have a chat over a coffee (or tea!) to see how we can help you.
There's no obligation or pressure - we guaran-tea! ☕️ 😊