Insight: How Did Barbie Suddenly Become A Viral Trend?

C'mon Barbie, Let's Go Party! 💖 🎉 

It's safe to say that #BarbieTheMovie is absolutely bossing its marketing strategy!

Here's our wrap-up of everything you need to know about the viral Barbie sensation!

1. Aside from nostalgia, 18.6% of respondents cited the virality of the film's marketing as a factor in their decision to watch it, saying that they were hooked by the many memes circulating on social media.

2. Just prior to the trailer release, official cast images were unveiled on Twitter/X. These images showcased stylised graphics of each Barbie character, further increasing the hype around the film.

3. Warner Bros. released the Barbie Selfie Generator website and TikTok filter. Social media was soon flooded with UGC Content (User-Generated Content) and memes, allowing people to embody Barbie and her various personas. What could be better than allowing a generation that grew up adoring Barbie to live out their Barbie fantasy in the digital world?!