Insights

This year we were proud to sponsor the Excellence in Performance category at the 2026 East Anglian Marketing Awards. As part of it, the team there sat down with our founder, Alex, for their Meet the Founder series. It turned into a proper look under the bonnet of Pollard Media: how the agency started life as a name and a bit of freelance work back in 2019, why we'll only ever work with one client per sector per area, how saying no to work led us to build a referral network wi

A failing website usually doesn't make a scene. It won't crash or show an error. Instead, it quietly underperforms: you miss out on enquiries, visitors leave before reaching your contact page, or a potential customer picks a more polished competitor. You never see the customers you lose, which is why an outdated website is so risky. For an established business, the question is almost never "Do we have a website?" You already do. The real question is whether your website is he

Choosing a digital agency seems straightforward until you actually start the process. Every agency's website promises the same things: "results-driven," "your trusted partner," "award-winning." After a while, all the pitches sound alike. If you pick the wrong one, the real cost isn't just the fee. You could lose a year, see your pipeline stall, and risk the credibility you worked hard to build with your board. If you lead marketing for an established business, price isn't alw

Creating engaging content is vital for any business aiming to capture its audience's attention. It’s not just about grabbing attention; it’s about holding it. In today’s digital world, content is king. However, not all content is created equal. Engaging content can set your business apart from the competition.