Web design, built around
the work you want to win.
Web design in Norwich for websites that win enquiries, take bookings or sell online, built in Webflow, Shopify or Wix Studio and tested on every device before launch.
A website has one job: to turn the right visitor into an enquiry, a booking or a sale. We agree what that job is before anything is designed, choose the platform that does it best, and build only what the business will use.
Website development is one of the six Innovation services. Each site is designed, written and built from our Norwich office, for clients across Norfolk and the rest of the UK.
Three platforms, chosen for the job.
The platform follows from what the site has to do, who will update it and what it needs to connect to. An existing site can be redesigned without losing the search traffic it has earned.
- WebflowDesign-led sites with a structured CMS for services, case studies and articles, hosted by Webflow and edited by your team without touching the design.Usually chosen forSites that publish often, or need more than one language.
- ShopifyOnline shops on Shopify’s own checkout, with Shopify Payments, products, stock and delivery run from one admin.Usually chosen forSelling products online, in the UK or in several countries.
- Wix StudioResponsive sites with Wix’s own bookings, store and events built in, and editing permissions set for each person on your team.Usually chosen forBooking websites for appointments, classes and events.
- Website RedesignAn existing site rebuilt, with every old address redirected to its new one so the search traffic it has earned carries over.Starts withA crawl of every URL on the current site.
The site map, agreed before design.
Every site starts with a site map: each page, what it is for, the search it should be found for and the one thing it asks a visitor to do. You approve it before any design begins.
Changing a site map takes an afternoon. Changing a finished website takes weeks.
What web design covers.
Every site gets the same groundwork. Booking, e-commerce and multi-language sites add what they need on top, and the quote sets out which parts yours includes.
Discovery and site map
What the site has to do, who it is for and what each visitor should do next, set out page by page before design begins.
Design, reviewed before build
The key pages designed for desktop and mobile, and approved by you before anything is built.
Copy, photography and video
Pages written for the searches your buyers use, with photography and video shot at your business where the site needs it.
Online booking
Appointments, classes and events booked and paid for on the site, with deposits and cancellation terms set for each service.
E-commerce
Products, stock, delivery and checkout, on Shopify for most shops, or on Wix Studio or Webflow where the range is small.
Speed, search and accessibility
Fast-loading pages, page titles, structured data, clear headings, image descriptions and keyboard access, built in from the start.
Launch, redirects and tracking
The domain connected, old addresses redirected, and Google Analytics 4 and Search Console set up so enquiries are tracked from the first day.
Training and care
Your team trained to update the site, a handover pack to keep, then a monthly care plan for updates, maintenance and support.
Site map to launch.
What happens, and when, on a typical build. Most sites take six to eight weeks.
Tell us where you’re goingDiscover.
Week one.
We agree what the site has to do, review what is there now, choose the platform and draw up the site map.
You approve the site map before design begins.
Design.
Weeks two to four.
The key pages are designed for desktop and mobile, with the copy written alongside, and revised with your feedback.
Nothing is built until you have approved the designs.
Build.
Weeks five to seven.
The site is built and filled, forms, bookings or checkout are connected, and every page is tested on phones, tablets and desktops.
You review the finished site on a private link before it goes live.
Launch.
Week eight.
The domain is connected, redirects and tracking are checked, and your team is trained, in person wherever possible.
The site then moves to a monthly care plan.
Web Design, in practice.
All Projects
“It was a pleasure working with Alex and Pollard Media with our recent re-branding and new website.”
Questions about web design.
What does web design include?
Discovery and a site map, page designs for desktop and mobile, the copy, the build in Webflow, Shopify or Wix Studio, testing on every device, launch with redirects and tracking, and training for your team. Photography, video, online booking and e-commerce are added where the site needs them.
Which platform should our website be built on?
The one that suits what the site has to do. Shopify for selling products online, Wix Studio where bookings or events sit at the centre of the business, and Webflow for design-led sites that publish often or run in more than one language. The recommendation comes with the reasons, before any work begins.
How long does a new website take?
Most sites take six to eight weeks from the start of discovery to launch. Larger shops, multi-language sites and sites with more complex booking take longer, and the timeline is set out in writing before work begins.
Can you build a booking website?
Yes. Appointments, classes and events can be booked and paid for on the site, with deposits and cancellation terms set for each service. On Wix Studio this runs on Wix Bookings. On Webflow we connect the booking system you already use.
Can our team update the website after launch?
Yes. All three platforms let your team change words, images, products and listings without changing the design, and each person can be given only the access they need. Training is part of every handover.
Who owns the website?
You do. The domain, the content and the design are yours, and the site can be moved into your own account on the platform whenever you want it.
What happens after the site goes live?
It moves to a monthly care plan covering updates, maintenance and support, with time each month for changes. Search and enquiry tracking are already in place, so the site’s performance can be reported from the first month.
Do you design websites for businesses outside Norwich?
Yes. The team works from the Norwich office and builds sites for businesses across Norfolk and the rest of the UK. Design reviews and training happen in person wherever possible, and on a video call where they cannot.
How is it priced?
Every engagement has a defined scope and a stated fee, agreed in writing before any work begins. Tell us where you’re going and we’ll tell you what it would involve.
Ready to talk about your next stage of growth?
Tell us where you’re going. We’ll tell you, candidly, whether we’re the right agency to take you there.
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