PR services, built on
stories worth telling.
Press releases, media relations and thought leadership, written for your business and taken to the publications your buyers read.
Coverage cannot be bought. It is earned with a story an editor wants to run, sent to the right person at the right time, with everything they need to use it. Most businesses have more of those stories than they think: a contract won, a new service, a milestone, a view on where the sector is going.
PR & Communications is one of the four Content services, run by campaign or retained alongside social media and email. Every release is planned from Norwich and taken to the regional, trade and national titles your buyers read.
The story first, then the list.
Most press releases fail before they are sent: they announce something only the business cares about, to people who do not cover it. We start with the angle an editor would want, then build the media list for that story alone, journalist by journalist.
Every release goes out with the photographs, the quote and the facts a journalist needs to run it that day, and every one is followed up.
What the PR work covers.
A single announcement needs some of this. A retained programme needs most of it. The plan sets out which stories to tell, in what order, and why.
Press releases
Written as a news story, with a headline an editor can use, a quote worth printing, photographs and notes to editors.
Media relations
Stories pitched to the journalists and editors who cover your sector and your area, and followed up until each has an answer.
Thought leadership
Articles and comment pieces under your name, for trade titles, business pages and your own website.
Announcements and launches
New services, contracts, appointments and milestones, timed so the news lands the same week in the press, on social media and by email.
Spokesperson preparation
Briefing and practice before an interview, so your people know what they want to say and can say it in a sentence.
Issues and reputation
When something needs handling carefully: a clear statement, prepared answers, and advice on who says what, and when.
Press photography
Photographs taken for each story, so every release goes out with images an editor can use.
Coverage, put to work
Each piece of coverage logged, shared with you and linked from your website, social media and newsletter.
One story, start to finish.
How the first story is found, written and placed, and what follows it.
Tell us where you’re goingFind.
Weeks one and two.
We talk to the people in the business, list the stories worth telling and decide which to take to the press first.
You receive the plan of stories for the quarter ahead.
Write.
Weeks three and four.
The first release is written and photographed, the quotes are agreed, and the media list is built for that story.
Nothing goes out until you have approved it.
Pitch.
Month two.
The release goes to the list, journalists are followed up, and interviews are arranged and prepared for.
Coverage is logged and shared with you as it appears.
Build.
Month three onwards.
Each story builds on the last, and the journalists who covered the business once hear from you first next time.
Campaign work ends with a summary of where the story ran.
PR, in practice.
All Projects
Questions about PR.
What do your PR services include?
Finding the stories, press release writing, media relations, thought leadership articles, announcements and launches, spokesperson preparation and help when something needs handling carefully, run by campaign or retained.
Can you guarantee coverage?
No. Editors decide what runs, and coverage that could be guaranteed would be advertising. What we control is the angle, the timing, the photographs and who receives the story, and that is where the work goes.
What makes a story worth covering?
Something new, something with a number in it, or a view someone in the sector would argue with. A contract won, a senior hire, an anniversary, your own research or a change in the market are all places to start.
Which publications do you work with?
Regional business pages, the trade titles for your sector, and national outlets when the story is big enough, along with podcasts, newsletters and broadcast where they fit. The list is built for each story rather than reused.
Do we need a separate PR consultant?
No. We handle the planning, writing and media relations, and the same people know the rest of your marketing, so the press, social media and email tell the same story.
Can you write articles under our name?
Yes. We interview you, write the piece in your voice, and you approve it before it is offered to a publication.
What happens if something goes wrong?
Call us. We help you decide what to say, who says it and when, write the statement, and prepare answers for the questions that follow.
How do we know whether PR is working?
By what the coverage does: the visits it sends to your website, the links it earns for search, and the conversations it starts with buyers. Each campaign ends with a summary of where the story ran and what followed.
How is it priced?
Every engagement has a defined scope and a stated fee, agreed in writing before any work begins. Tell us where you’re going and we’ll tell you what it would involve.
Ready to talk about your next stage of growth?
Tell us where you’re going. We’ll tell you, candidly, whether we’re the right agency to take you there.
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