Full marketing management, cleared for take-off.

Glennair Training Centre is an independent aviation training provider based at Norwich International Airport, founded in 1980. It delivers UK CAA and EASA approved type training for licensed aircraft engineers, on fixed-wing and rotary aircraft, for everyone from individual engineers to global operators.

Its previous website had a number of issues and was not doing the job. Glennair needed a site that worked, and then someone to run the marketing around it.

Pollard Media now manages the whole marketing function for the business.

The website

We built Glennair a new website in Wix Studio so engineers can find a course, see when it runs and enquire. Scheduled courses are listed with their dates, and course listings carry an Enquire Now button.

We also manage the day-to-day running of the site, from new course dates to news posts, so it stays current.

Social media

We manage Glennair's social media as a notice board for its courses, so engineers who follow the business hear about new courses as they are scheduled.

Google Ads and SEO

We run Glennair's Google Ads and SEO, so engineers and operators searching for type training can find Glennair.

Design and exhibitions

We manage all of Glennair's design work, including its event design at exhibitions. Glennair exhibits at aviation shows such as AERO Friedrichshafen in Germany and European Rotors in Cologne.

On-site content

We create content on site for Glennair across the UK and Europe, giving its website and social media real training and real events to show.

Consultancy

We also provide marketing consultancy to the director, keeping every channel working to the same plan.

Glennair has one team running its whole marketing function: a website that works and stays current, a social feed that announces new courses, search and ads working for enquiries, and one consistent look from the screen to the exhibition hall.