The Norwich marketing agency for your next stage of growth.
Founded in Norwich in 2019, Pollard Media runs the full marketing function for businesses across Norfolk: strategy, innovation, digital and content, run to one plan and reported monthly in enquiries.
Pollard is a Norwich business working for businesses across Norfolk. Plans are agreed in person, content is filmed on your premises, and the market you compete in is one we know first hand.
Businesses we have worked with across the county include Glennair Training Centre, Norwich Aluminium, Subteno, Sourced Meals, Backyard Pit Rubs, Newmarket Road Dental Clinic, CAKE People Development and Country Kitchen Foods.
Planned in person, run every month.
Each month starts with a written plan agreed with you in person, at your premises or at our studio just south of the city. Content Visits put the team on site for half a day each month, so the photography and video show your people, your premises and your work.
You see the plan before the month begins and the report after it ends. Work that is not moving you towards your commercial target is stopped, and the time goes to what is.
What we run for Norfolk businesses.
Every service Pollard Media offers, run against your commercial target from one studio in Norwich. The plan sets out which parts you need now, and which can wait.
Marketing strategy
A written plan with your commercial target on page one, the channels that will reach it and what each month will cost.
Outsourced marketing
The whole marketing function run by one team with a named lead, in place of a single in-house hire.
Fractional CMO
Senior marketing leadership at board level, for the decisions that set the direction for everything else.
Branding and positioning
What you stand for, how you say it and how it looks, so buyers choose you for more than the price.
Websites
Webflow, Shopify and Wix Studio websites built to be found, kept up to date and connected to your CRM.
CRM and AI
A CRM set up and kept in order, with AI and automation taking repetitive work off your team.
Google Ads and paid social
Google, Microsoft, Meta, LinkedIn and TikTok campaigns run to agreed targets, with spend moved to wherever the enquiries come from.
SEO and local search
Search and Google Business Profile work so you are found in Norwich, across the county and in AI search.
Content Visits
Photography, video, social clips and drone footage from a half day on site each month, edited and ready to publish.
Social media
Your channels planned, written and run to the same plan, with content from our visits or your own.
Tracking and reporting
Calls, forms and enquiries traced to the channel they came from, so every part of the budget is judged on what it brings in.
Across the county, from one studio.
The studio is at Rosebery Business Park in Poringland, just south of Norwich. From there the team works with businesses across the whole county, and in Suffolk too.
- NorwichThe city centre, Norwich Research Park, Broadland Business Park and the business parks around the ring road.
- South NorfolkWymondham, Diss, Attleborough, Loddon and the towns along the A11 and the A140.
- Great Yarmouth and the BroadsGreat Yarmouth, Gorleston, Acle, Wroxham and the businesses along the coast and the rivers.
- North NorfolkCromer, Sheringham, Holt, Fakenham, North Walsham and the villages in between.
- King’s Lynn and West NorfolkKing’s Lynn, Downham Market and Hunstanton, with Swaffham, Dereham and Thetford across Breckland.
The first quarter.
How a business is taken on, and how the work runs once it is.
Tell us where you’re goingReview.
Weeks one to three.
We spend time at your business, review the marketing already in place and the numbers behind it, then write the plan around your commercial target.
You receive the plan, with your commercial objectives on page one and a name against every part of it.
Handover.
Weeks four to six.
Ad accounts, listings, tools and suppliers move across in order of what matters most, so nothing stops while the rest follows.
Every account stays in your name.
Run.
Month two onwards.
Each month’s work is planned around what is happening in your business, done by the specialists in each discipline and reviewed with your named lead.
The monthly report goes to the managing director.
Adjust.
Each quarter.
The plan is reviewed against your commercial target. Work that is moving you towards it gets more time, and work that is not is stopped.
The scope and fee change only when you agree it in writing.
Marketing you can hold to account.
Being close by only counts if the standards are written down. These are Pollard Media’s, and they apply to every client.
- Reported in enquiries, not clicksEnquiries, sales and cost per client won, in a monthly report that lands by working day 10 and is talked through in a 45-minute review.
- You approve the workAds, posts and budgets come to you for approval, with a record of who approved what and when. If you are tied up, you choose whether we hold or go ahead.
- Urgent changes firstIf a price, offer or claim needs to change anywhere we manage, call us. Urgent changes get a response within 2 hours in working hours.
- Every message answeredEvery message acknowledged within 1 working day, and a second person briefed on your account so nothing waits on holidays.
- Your accounts, your dataAd accounts, analytics, Google Business Profiles and the website stay in your name. If you ever move on, all of it stays with you.
- Scope and fee in writingAgreed before any work begins, and changed only when you agree it in writing.
What has stood out most is how quickly they’ve felt like part of our team. … Knowing someone is looking after your investment with that level of care makes a real difference.
Alex and his team have worked brilliantly with us over the past year to improve IT, website, socials and marketing.
Work across Norfolk.
All our work- Glennair Training CentreAviation engineer training, Norwich. The whole marketing function, from the website and Google Ads to exhibitions and content.
- Newmarket Road Dental ClinicDental clinic, Norfolk. Social media, on-site content shoots and Google Ads run as one plan.
- SubtenoStructural and civil engineering, Norwich. A new identity and website for a consultancy whose brand had fallen behind its work.
- Norwich AluminiumAluminium glazing manufacturer, Norwich. A new website the team can update as they go.
- Sourced MealsHandmade frozen meals, Norfolk. Brand direction, a marketing strategy, a website and a full food shoot, then ongoing content.
Questions from Norfolk businesses.
Where is Pollard Media based?
At Suite GF12, Crafton House, Rosebery Business Park, Poringland, Norwich NR14 7XP, just south of the city. Pollard Media was founded in Norwich in 2019.
Do you meet clients in person?
Yes. Plans are agreed in person, at your premises or at our studio, and Content Visits put the team on site for half a day each month. Reviews can be held in person or by video, whichever suits you.
Which parts of Norfolk do you cover?
All of it, from Norwich and South Norfolk to Great Yarmouth and the Broads, North Norfolk, and King’s Lynn and West Norfolk.
Do you work with businesses outside Norfolk?
Yes. We work with businesses across Suffolk and the rest of the UK. Being based in Norwich shapes how we work, not who we work for.
What does one business per sector in each area mean?
Pollard Media acts for one business per sector in each area. Once we act for you, we will not take on your direct competitor nearby. We agree what that means for your business before the work begins, and write it down. It covers all ongoing marketing work; website builds are the one exception.
Which services can you run?
Strategy and branding, websites, CRM and AI, Google Ads and paid social, SEO, social media, content and PR. They can run together as one plan or as individual services.
Can you film and photograph at our premises?
Yes. Content Visits are a half day on site each month, producing photography, short-form video, social clips and drone footage. We also cover events and trade shows.
Do we keep our accounts and data?
Yes. Ad accounts, analytics, Google Business Profiles, the website and every file are held in your name, and we are given access to run them. If you ever move on, all of it stays with you.
How is it priced?
Every engagement has a defined scope and a stated fee, agreed in writing before any work begins. Tell us where you’re going and we’ll tell you what it would involve.
Ready to talk about your next stage of growth?
Tell us where you’re going. We’ll tell you, candidly, whether we’re the right agency to take you there.
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